Trends Of Mobile Gaming

Anyone can play mobile games; it’s not an issue of age, gender, or geography (however, kids surely dominate in this area). Mobile games can be played anywhere, on tablets and smartphones; and the former are especially great for such pastime. Games top other mobile app categories in the stores, and receive new opportunities with every fresh platform version and sophisticated hardware. Sales of mobile devices go up, and the game industry is blooming, profitable and changing. Trends of mobile gaming come and go; and some hold position, because they simply work. And which mobile gaming trends and rules do we currently have at disposal?

Popular games can appear out of the blue. A catchy game with all the necessary ingredients can always become an instant hit; surely, with well-planned and well-implemented promotion behind its back. It can be simple, which is perfect for brief time-wasting. It can be innovative, which is perfect for experienced gamers; because nobody needs simple clones of popular games. But an idea can be taken to shape it into something unique; and it’s often better not to overcomplicate things – find a balance instead.

Freemium or one-time paid? There are various ways of gathering revenues; for each game you can choose a perfect one. In general, freemium model is more profitable potentially. You allow users to enjoy the experience of an ad-free game, then offer them in-app purchases to improve it (buying virtual goods and features). That’s really great for multiplayer games; this way has been feeding desktop online games for a long time. The second way often works as try-and-buy: users can try a free version of the game (usually ad-supported), then can purchase the ad-free and full-featured one. Works for ad-haters, of which there are many. Both of these models work, think which one’s better for the specificity of your game.

Tablet wins. Tablets are great not only at browsing through the Internet and some cloud-stored databases that you use in work. Tablets are great at gaming. You usually play smartphone games when you need to kill some short amount of time. But a richer experience can be provided by tablets, which allow to dive deeper into the environment. For numerous gamers that is a must. That’s why tablet users are more engaged, download more and pay more. You can’t carry game consoles everywhere. Perhaps you don’t carry a laptop everywhere either. Tablet is a perfect combination of mobility, screen size, work and entertainment. What’s more, tablets currently outship PCs, game consoles, and even laptops – they peak at popularity. What else is required to call it a winner?

Online + Multiplayer = Win. Obvious, isn’t it? The boom of multiplayer desktop games went mobile. Gamers gather together and compete with each other online; and that is sure to last. There is also such thing as cloud gaming, which is easily accessible for gamers, and cheaper as well. They can also gather gamers from different mobile platforms.

Augmented reality has so many areas of application – perhaps any industry can find a use of this technology, from health care to education; and mobile gaming is just one of them. Augmented reality perfectly suits here and offers a worthwhile playing experience to gamers. Anything that’s surrounding can become a part of the game environment; this can be successfully applied to numerous game concepts.

These tips might prove helpful to those who think over launching a mobile game project. You should also remember that people learn about new games mostly through recommendations of friends and acquaintances, who can easily advise something according to the person’s interest. Other spread ways include top lists in application stores and specialized websites. Take note of this before you plan promotion. May success be with you!

Mobile Games Are New Trend In Entertainment

If you are waiting in a queue or you have an hour to kill and you don’t know what to do. The best thing is to take out your mobile phone and start playing your favorite mobile game. Mobile gaming is one of the fastest growing industries these days. It is becoming so popular that people have become addicted to mobile games.

These days, however, you’ll find more adults than teens interacting with mobile games. In fact, consumers between the ages of 25 and 34 not only download more games than any other age group, but also play them more and are more likely to plan to purchase additional games in the future.

Mobile phones have been introduced which have big screen, graphics and better color, allowing the user to enjoy all the features like taking picture, watching movie clips and playing games. Now with the improvement in technology of mobile phones the mobile games have also improved with easy to use joysticks and high resolution. The 3D mobile games draw more hardcore gamers and it does a good job at bridging the expectations people have from the console and handheld gaming environment.

There are number of online sites that provide you with loads of free mobile games without registration or subscribing. There are thousands of mobile games out there ranging from sports games to first person shooters and from 52 deck cards to classic arcade games – and you can safely say that the choice is definitely out there. Mobile game users do not want to spend a lot of time studying an operation manual on how a game should be played, so it is important that games to be playable the moment it is downloaded.

Mobile games are big business and by 2009, analysts predict over 220 million people will be playing mobile games. Major investment has, and still is, being pumped into the mobile game business to improve the usability and reliability of devices and networks. But till now all we can say is let’s see where this increasing trend of mobile games take us.

Mobile Gaming Industry – Generating Big Business From Small Devices

In the year 2007, Apple Inc. gave a whole new meaning to mobile technology by launching its flagship device – the first-generation iPhone. The device acted as a boon for a mobile game development sector, which was otherwise growing with a “snail’s speed“. Later, in the year 2008, the Internet giant Google also released “Android OS” and this eventually started a war of apps, and both became fierce competitors. However, this proved fruitful for the smartphone users, as the competition resulted in the development of better mobile gaming apps with excellent graphics, fascinating game play and superb sound systems.

The Statistics and Predictions

With the pace of time, companies brought advance tools and technologies to develop more sophisticated gaming apps, to allure a bigger chunk of mobile enthusiastic population. As per recent statistics, in the year 2010, the smartphone and tablet gaming app sales reached $898 million, and it is expected to generate a revenue figure of $1.6 billion by the year 2015.

The overwhelming response experienced by the mobile gaming apps can be seen by the following facts –

  • 53% of smartphone owners play mobile games on daily basis
  • Smartphone users spend 14.7 hrs per month, playing mobile games
  • 93% people pay for gaming apps
  • 100 million mobile gamers in U.S. alone
  • 700 million download of Angry Birds app
  • Tiny tower generated $3 million from in-app purchase
  • Major revenue generation is via advertisements

It is worth mentioning that the above figures show only a small insight of the entire mobile gaming industry. However, with the technology evolving with each passing day, the popularity of mobile games is expected to break all the previous records.

Freemium Model or Paid Model – The Game Changers

The task of selecting the right medium for revenue generation has always been a game changer. There are three main revenue models in the mobile application development industry:

  • Free Apps – The apps were supported with advertisements, to support revenue generation.
  • Freemium (Free + Premium) Apps – Free to download apps, but with in-app purchase options.
  • Paid Apps – One-time payment for all the features.

No doubt, the freemium model has proven fruitful many times, but the major revenue generation is still carried by paid game apps. In addition, the predictions by experts state that, the revenue from free, ad-supported games is expected to grow by 12.3%, by the year 2014. Therefore, with free applications missing the “Spark“, and freemium apps showing better potential, the prospects of being innovative and effective are higher in the latter. As a result, one can sense a balance in revenue generation between paid and freemium apps in coming years.

Word of Mouth – The Main Reason Of Downloads

No matter whatever the medium is, physical or virtual, the “word of mouth” always serves as an efficient way of promotion. Even as the companies are spending heavy to promote their gaming apps, the statistics suggest that “word of mouth” medium of publicity still holds the number-one position in effectiveness. As per a recent survey:

  • Around 50% of adults learn about new gaming apps from friends and family.
  • About 40% of adults learn from app stores, after reading the user reviews and hot list.
  • About 25% of adults learn from social media sites.

However, there is also a long list of mobile gaming websites with a heavy influx of web traffic, present over the Internet that provides game reviews, upcoming apps, cheats and tips. So, companies should concentrate on utilizing all types of efficient media channels to acquire maximum coverage and ensure 100% promotion of their apps.

With mobile gaming apps available for free to play, it is easy to fall-in and get absorbed in them. Furthermore, from above statistics one can easily sense the increasing popularity, the higher growth rate and the potential in Mobile Game Development Industry.