Mobile Games Monetizing – Trends and Strategies You Must Know

Wonder what has made this game app so huge? Well, the statistics clearly depict the inclination of more than millions of people towards mobile gaming. And, if you already have a mobile game app or want to launch one soon, it will definitely give you good returns. But, there is a rule book for everything and so, for creating profitable mobile gaming apps.

Know your target – There are millions of game apps available that can be downloaded for free. If you have the plan to launch your game, then the first step to develop a game is to know your audience. Study and understand their needs and interest. A good mobile app development company, does a detailed research, before starting with the development process.

Online Community – Get social, because the audiences are social. They want to exchange their experiences, scores with friends and also with other users across the world. Thus, offer your users a multichannel gaming experience to spike their engagement levels.

In-app purchases – Anything for free attract customers always. People are not willing to spend money to download games when, there are so many free games available. As a solution to this, you can include In-app purchase offer. Once, the user is engaged with the game, he wouldn’t mind to make a purchase while playing. Also, you may offer the users with incentives that will support in persuading them to make a purchase. This, is a good medium to earn revenue, which can be more than the revenue through downloads.

Mobile Ads – If you know how to rightly pitch your user, mobile ads form a potential medium to earn profits. Native ads are the way to go, avoid banner ads that are non- appealing. Be sure that the ad format is synchronized with the mobile app design.

User behavior and technology varies with every mobile operating system. Create your monetizing strategy, after studying the behavior patterns and only after learning the technique of the operating system. The smartphone market is a complex one, and along with it, is a tough competition in the market that overwhelms the developers to follow the right monetizing strategy. The big companies are indulging in mobility solutions and if an effective strategy is followed, a lot of revenue can be generated through this medium.

Also, Mobile game analytics are significant to understand how the users are approaching the game and to calculate the changes that are needed to make, to achieve mass downloads by providing an exciting gaming experience.

Spruce Up Your Cell Phone With Free Mobile Wallpapers

In the fast-paced world that we live in, cell phones are necessities that help us get through the modern days with much ease, enhancing the quality of our lifestyles. Though these gadgets have always been known for their functionality, they could also bring out the fun in everyone through getting creative and entertained with free mobile wallpapers, free mobile tones and even free mobile game downloads. 

Dressing up has always been an ‘in’ thing not only to the younger generations but to the young at heart as well. As these groups make up the majority of cell phone users, customizing each mobile handset has become popular, bringing rise to many accessories in terms of hardware and software. Though some themes, tones, wallpapers, screensavers and other software are already built-in, the variety of tastes and preference that the users posses made way to the arising trend of having more creations in the form of free mobile wallpapers.    

Though not a necessity, more and more people are finding the task of changing current displays and browsing through the many attractive free mobile wallpapers enjoyable. And even if these changes are mostly done for our own, personal pleasure, other people taking notice of how nice our displays look does give us a different kind of delight.         

The possibilities are limitless with free mobile wallpapers that come in still and interactive or moving patterns. Not only do they already come in countless designs, with each emanating a unique aesthetic appeal; but phone manufacturers and other graphics experts are still creating more and more. Whatever your personality is, and even your mood at any moment, you will surely be able to find the perfect representation. To some people, these beautiful sights that you put into display can even boost the spirit and lessen stress.  

Free mobile wallpapers are not just limited to graphical arts but you can also avail of images of your favorite stars, long-time Hollywood crushes, poster of your favorite movie, cute pets, amazing landscapes and a whole lot more. Modern technology has even enabled cell phones to take images from its own integrated cameras or transfer photos from a digital camera to be used as wallpapers.    

Like other cellular phone software such as free games for mobile, free mobile wallpapers can be downloaded from the Internet directly to your handset or through a computer. One important factor to consider when browsing through the available graphic files is your cell phone’s resolution capacity. You should only look into wallpaper files that are within the range of resolution your phone can handle. Otherwise, your time and effort will just be wasted. Transfers can also be made from one cellular phone to another by sending the graphic file via infrared, Bluetooth, SMS and email.

Mobile Gaming Industry – Generating Big Business From Small Devices

In the year 2007, Apple Inc. gave a whole new meaning to mobile technology by launching its flagship device – the first-generation iPhone. The device acted as a boon for a mobile game development sector, which was otherwise growing with a “snail’s speed“. Later, in the year 2008, the Internet giant Google also released “Android OS” and this eventually started a war of apps, and both became fierce competitors. However, this proved fruitful for the smartphone users, as the competition resulted in the development of better mobile gaming apps with excellent graphics, fascinating game play and superb sound systems.

The Statistics and Predictions

With the pace of time, companies brought advance tools and technologies to develop more sophisticated gaming apps, to allure a bigger chunk of mobile enthusiastic population. As per recent statistics, in the year 2010, the smartphone and tablet gaming app sales reached $898 million, and it is expected to generate a revenue figure of $1.6 billion by the year 2015.

The overwhelming response experienced by the mobile gaming apps can be seen by the following facts –

  • 53% of smartphone owners play mobile games on daily basis
  • Smartphone users spend 14.7 hrs per month, playing mobile games
  • 93% people pay for gaming apps
  • 100 million mobile gamers in U.S. alone
  • 700 million download of Angry Birds app
  • Tiny tower generated $3 million from in-app purchase
  • Major revenue generation is via advertisements

It is worth mentioning that the above figures show only a small insight of the entire mobile gaming industry. However, with the technology evolving with each passing day, the popularity of mobile games is expected to break all the previous records.

Freemium Model or Paid Model – The Game Changers

The task of selecting the right medium for revenue generation has always been a game changer. There are three main revenue models in the mobile application development industry:

  • Free Apps – The apps were supported with advertisements, to support revenue generation.
  • Freemium (Free + Premium) Apps – Free to download apps, but with in-app purchase options.
  • Paid Apps – One-time payment for all the features.

No doubt, the freemium model has proven fruitful many times, but the major revenue generation is still carried by paid game apps. In addition, the predictions by experts state that, the revenue from free, ad-supported games is expected to grow by 12.3%, by the year 2014. Therefore, with free applications missing the “Spark“, and freemium apps showing better potential, the prospects of being innovative and effective are higher in the latter. As a result, one can sense a balance in revenue generation between paid and freemium apps in coming years.

Word of Mouth – The Main Reason Of Downloads

No matter whatever the medium is, physical or virtual, the “word of mouth” always serves as an efficient way of promotion. Even as the companies are spending heavy to promote their gaming apps, the statistics suggest that “word of mouth” medium of publicity still holds the number-one position in effectiveness. As per a recent survey:

  • Around 50% of adults learn about new gaming apps from friends and family.
  • About 40% of adults learn from app stores, after reading the user reviews and hot list.
  • About 25% of adults learn from social media sites.

However, there is also a long list of mobile gaming websites with a heavy influx of web traffic, present over the Internet that provides game reviews, upcoming apps, cheats and tips. So, companies should concentrate on utilizing all types of efficient media channels to acquire maximum coverage and ensure 100% promotion of their apps.

With mobile gaming apps available for free to play, it is easy to fall-in and get absorbed in them. Furthermore, from above statistics one can easily sense the increasing popularity, the higher growth rate and the potential in Mobile Game Development Industry.