The sales of smart devices are rapidly increasing in the world. Interestingly, a large number of them are sold due to gaming and the numbers are increasing every year. Playing on tablets such as iPad and Samsung Galaxy Tab 2 are more convenient than phones, due to the larger screen size. As per statistics, the smartphone game sales on just iOS and Android during 2009 comprised almost 19% of the market. Two years hence, it climbed up to 58% and is currently at the top of the apps market, generating expected revenues in excess of $8 million for 2013 and almost double for the next year. One can observe several new mobile game developers joining communities of gaming every day.
A common platform that is used for creating play software is Unity, which also has an SDK. The latest version of this is Unity 4, through which high quality games are made in lesser time and cost as compared to previous versions. Mobile game developers can use this software both for iOS and Android Operating Systems. Features worth mentioning in Unity 4 are real-time shadows, multi-screen Airplay and dynamic fonts which creates an entire mobile gaming ecosystem in itself.
There is tremendous scope for mobile game development in the market, as the industry is one of the most lucrative ones in the IT sector. Three years back, during 2010, it earned a total of US$ 800 million. Companies such as Sony are in the market with the Xperia Play (PlayStation phone), on which PlayStation games can be played using similar controls. In addition, Microsoft alsohas released its Windows Phone 7 that can connect to the Xbox 360 console.
Surprisingly, the international mobile gaming community comprises of an audience that is present across ages and not just youngsters. Adults between 50-59 years in the US are common users, closely followed by those in the 30-49 bracket. There is also a mobile game development company which promotes gaming for a socially beneficial cause. As per the demands of modern lifestyle, one is constantly moving around and thereby, s portable smart device with gaming capabilities is most convenient. Of course, it is quite unnecessary and inconvenient to carry an Xbox or a PlayStation console.
Along with gaming, tablets have now also been integrated into the customer service management module. An example of this is the Fiat Caffe across the world, where different features of company cars and services provides can be viewed. These apps actively engage enthusiastic customers at the Caffe. In general, the tablets can be used either to up-sell products and services or to collect feedback about customer experiences with the brand.
Today, there is a huge variety of apps both in the Apple Store and the Google Play store, many of which are for gaming. Some of these are free and some are paid. Bigger screens enable tablets to provide a great degree of fun while playing.