Things You Need to Consider When Your Children Play Mobile Games

With the increase in entertainment facilities on mobile devices, including music, video and gaming, it is becoming more common for children to be given mobile devices, either permanently or for a short while to keep them occupied, and usage of these devices can often be unrestricted, unsupervised and unmonitored. With games in particular there are risks you need to consider in order that you can make a more informed decision regarding the online safety of your child.

When you go to the cinema or buy a movie from a shop there is often parental guidance ratings to help you make an informed choice however, whilst it is beginning to emerge, there is still very little found on computer based games and even less so on casual mobile games. With little parental guidance on offer for games you need to thoroughly check the content of an intended application so you can make your own assessment of its suitability, for your child, prior to allowing children to play.

Free casual games in particular, such as those available from mobile vendor application stores, which are often advertising supported should be treated cautiously as the included advertising is often either quite subtle or designed to attract the players attention which means a child could access services that were unexpected and potentially unsafe. Activating a click through service could be a simple action of clicking an icon or, on more recent mobile devices, just touching a specified area of the touch screen.

An increasing number of games, including those found on mobile phones, are being supported by phone dialling advertisements which, when activated, dial a destination number which, again, potentially puts your child into unexpected situations such as direct contact with unknown people.

In-game advertising is big business and helps support the developers and publishers of games – but the developers often have little say, or control, in the advertising materials which appear as a result of including the hooks for the advertisers code – this advertising material can include text phrases, images, sounds and videos and lead to web based links, hidden features, or other actions.The advertising doesn’t just appear at the start of the game either. Interstitial ads can appear between levels of a game whilst leader-boards and ranking tables at the end of a game may also include advertising potential.

To be safe you should check games carefully and seek any developer documentation in order that you can make an informed choice as to the suitability of an application for your child.

Mobile Gaming Made More Desirable With Near Field Communication Technology

Prior to the millennium, gaming took a back seat as mobile devices were still crude in their hardware design and software updates. But with the Smartphones, when the User Interface was given ambience to feel the gaming world became serious business. The software developers soon started to explore the fun side of the technology by developing games that would get so addictive when once tried. However, top companies like Microsoft, Nokia and other big players are now looking at incorporating Near Field Communication technology into games to launch some exciting ‘tangible’ games that would interact with the real world objects.

As I read through the Microsoft’s blog, there was a hypothetical post on how a restaurant can use NFC to keep their clients’ kids occupied at their table! The waitress distributes tiny devices that represent the characters from a popular children’s movie. On playing the games provided by the restaurant the game pieces react to the phone and triggers interactive elements like displaying puzzles, animations and videos. It sounds exciting, isn’t it? That is not all, upon successfully completing the puzzle for instance; the phone shall receive a bonus! What is that? Well, it could be a discount coupon or free tickets to a special screening of a movie! This strategy at restaurants not will keep the children and parents happy but will leave them an everlasting memory along with them. There is a high probability that these customers would turn loyal customers of the restaurant. The owner might be quiet sure of them visiting his restaurant or eat out joint again.

NFC is incorporated not only as a payment mode but also as an advertising mode. Being entertained is just another feather in the NFC’s cap. Pepsi though is a well know brand, uses mobile gaming as a campaign to promote its Brisk iced tea and juice drinks. The carbonated soft drink maker has chosen the Star Wars episode characters Yoda and Darth Maul in its mobile game to promote Brisk iced tea which is the product of the Pepsi Lipton Partnership as it targets the male audience in the age group of 18 to 29.

Now are you wondering why companies are looking at the mobile gaming to boost their sales and promotional activities? Have a look at the stats below.

In the mobile app world, downloading games is done more intensively than any other functional apps. It is also found that around 93% of the crowd is willing to pay for the mobile game apps. When compared to other entertainment apps like weather forecast or news apps, the games rule the download surveys. Thus, as Microsoft predicts the gaming industry coupled with commercial NFC technologies can me the best medium for promotion of products or services with minimal cost investments.

The game developing companies like Rovio is all set to launch the Angry Birds game as the Magic version. I am sure whether a mobile gaming enthusiast or not we all want to experience Magic! So if you are a mobile game developer a lucrative career in this field awaits for you or perhaps you are already earning your mulah.

The Rising Mobile Gaming Fever

When you have a lot of time to kill or you are waiting in a long queue or you need a break from the work, the best option is to play a nice entertaining game on your mobile. These days, you’ll find more adults than teens interacting with mobile games. Consumers between the ages of 25 and 34 not only download more games than any other age group, but also play and purchase them more. Female gamers are also starting to become a part of the mobile gaming community.

Mobile gaming is so popular that people have actually become addicted to them. One of the primary reasons why mobile games are in high demand is the casual, comfortable and interactive gaming engagement they provide. The gaming industry is constantly working on creating innovative games with intricate and enhanced gaming features. They are constantly struggling to make this addiction a complete burning passion for people.

There are variety of mobile games found in different categories of racing games, puzzle/logic/skill games, action games, arcade games, role playing games, card and casino games, adventure games, strategy games and lifestyle games. To match different people’s needs, developers design single player or multi player games based on various technologies that include (eg. Embedded games, SMS/MMS games, browsing games, J2ME games, BREW games and native OS games.

One major problem faced by the publishers and developers of mobile game is describing a game in such a way that it attracts the customer to make the purchasing decision. They are mainly sold through network carriers / operator’s portal/ distributors by attracting user by their text descriptions and appealing screenshots. There are some well known and established play patterns that decrease the perceived level of risk for the buyer which includes (game play mechanics that are instantly recognizable) such as Tetris, Space Invaders or Poker.

On the other hand, platforms and technologies for mobile gaming have significantly improved. The available memory size, processor capacity, display size and resolution on mobile phones have all improved with time thus enhancing the overall gaming experience for the user. Nowadays users find latest interesting java games already fitted in mobile phones at the time of manufacturing. Many websites provide mobile games along with their free/trial options, allowing end users to play it for some time and if they like it they easily can purchase it. Apart from these mobile games can be also downloaded by using infrared and Bluetooth.

Juniper Research indicates that end user generated revenues for both one-time downloads and subscription/rentals of mobile games give a substantial market of $5bn in 2007 and it is expected to grow nearly to $16bn by the end of 2012 . Mobile gaming industry is not only creating numerous opportunities for game publishers and game developers but also opening new doors of great entertainment for users.