Mobile Gaming Industry – Generating Big Business From Small Devices

In the year 2007, Apple Inc. gave a whole new meaning to mobile technology by launching its flagship device – the first-generation iPhone. The device acted as a boon for a mobile game development sector, which was otherwise growing with a “snail’s speed“. Later, in the year 2008, the Internet giant Google also released “Android OS” and this eventually started a war of apps, and both became fierce competitors. However, this proved fruitful for the smartphone users, as the competition resulted in the development of better mobile gaming apps with excellent graphics, fascinating game play and superb sound systems.

The Statistics and Predictions

With the pace of time, companies brought advance tools and technologies to develop more sophisticated gaming apps, to allure a bigger chunk of mobile enthusiastic population. As per recent statistics, in the year 2010, the smartphone and tablet gaming app sales reached $898 million, and it is expected to generate a revenue figure of $1.6 billion by the year 2015.

The overwhelming response experienced by the mobile gaming apps can be seen by the following facts –

  • 53% of smartphone owners play mobile games on daily basis
  • Smartphone users spend 14.7 hrs per month, playing mobile games
  • 93% people pay for gaming apps
  • 100 million mobile gamers in U.S. alone
  • 700 million download of Angry Birds app
  • Tiny tower generated $3 million from in-app purchase
  • Major revenue generation is via advertisements

It is worth mentioning that the above figures show only a small insight of the entire mobile gaming industry. However, with the technology evolving with each passing day, the popularity of mobile games is expected to break all the previous records.

Freemium Model or Paid Model – The Game Changers

The task of selecting the right medium for revenue generation has always been a game changer. There are three main revenue models in the mobile application development industry:

  • Free Apps – The apps were supported with advertisements, to support revenue generation.
  • Freemium (Free + Premium) Apps – Free to download apps, but with in-app purchase options.
  • Paid Apps – One-time payment for all the features.

No doubt, the freemium model has proven fruitful many times, but the major revenue generation is still carried by paid game apps. In addition, the predictions by experts state that, the revenue from free, ad-supported games is expected to grow by 12.3%, by the year 2014. Therefore, with free applications missing the “Spark“, and freemium apps showing better potential, the prospects of being innovative and effective are higher in the latter. As a result, one can sense a balance in revenue generation between paid and freemium apps in coming years.

Word of Mouth – The Main Reason Of Downloads

No matter whatever the medium is, physical or virtual, the “word of mouth” always serves as an efficient way of promotion. Even as the companies are spending heavy to promote their gaming apps, the statistics suggest that “word of mouth” medium of publicity still holds the number-one position in effectiveness. As per a recent survey:

  • Around 50% of adults learn about new gaming apps from friends and family.
  • About 40% of adults learn from app stores, after reading the user reviews and hot list.
  • About 25% of adults learn from social media sites.

However, there is also a long list of mobile gaming websites with a heavy influx of web traffic, present over the Internet that provides game reviews, upcoming apps, cheats and tips. So, companies should concentrate on utilizing all types of efficient media channels to acquire maximum coverage and ensure 100% promotion of their apps.

With mobile gaming apps available for free to play, it is easy to fall-in and get absorbed in them. Furthermore, from above statistics one can easily sense the increasing popularity, the higher growth rate and the potential in Mobile Game Development Industry.

A Halloween Party Idea for School Age Kids – Fun Games to Play

Halloween is a favorite holiday for kids. They love being able to dress in costumes, carve pumpkins and attend a party. A Halloween party idea for school age kids includes playing fun games. I have listed several fun games that you can play either at a school or home party.

The mummy wrap game calls for teams of four kids. One will become the mummy and the other three will wrap him or her in toilet paper. This is a timed game, so a loud kitchen timer works great. Give each team several rolls of toilet paper; set the timer for a couple of minutes and say GO. When the timer rings or you stay STOP, the team with the mummy who is wrapped the most is the winner.

Set up a miniature golf game either indoors or outdoors. You can use an empty tin can for the hole. It is a lot of fun if you can obtain large plastic bones for the clubs and draw an eye on a plastic golf ball. See who can make a hole in one.

Another physical activity is a monster tag and capture game. You’ll need an area about the size of a volleyball court. The kids stand at one end of the line. One player, Frankenstein Monster, stands about six feet in front of the group (facing the same direction). The monster walks forward with the group following calling out Frankenstein are you alive? The monster stops, turns and points to one child saying who are you? The child may answer any Halloween creature (rat, bat, pumpkin, ghost, goblin black cat, etc.).

The monster than turns and the group continues to follow asking the same question. At any time a child answering the monster may say they are Frankenstein, the monster then chases the group back to the starting line. Establish a finish line, and someone needs to say Frankenstein before the monster reaches this line. Anyone tagged or caught by the monster goes to the centerline, and the game is repeated. The last players caught are the winners.

Another Halloween party idea is to have a Freeze Dance. Play Halloween songs like the Monster Mash, Purple People Eater, or Attack of the Killer Tomatoes to play this game with. Have a dance contest with the winners being who can dance the silliest, slowest, fastest, etc.

A History of Fun Games To Play Online When Bored

In these online strategy games your result is usually connected only with your own strategic steps, since every character has the same basic skills, which are being upgraded during the game. Time after time you have to return to the previous levels, because of your wrong actions. For comparison, in by-chance online games your decisions do not always play the main role in your success.

In fact, nowadays online strategic games are also a good way to communicate. Rising popularity of MMORPG confirms that players from every part of the world want not only to show their skills and pass the game, but also to have an opportunity to meet other people of the same interests. There are many live chats in online strategies.

There is also a number of sub-genres of online games. Sequence, Mentalis, Backgammon, Stratego are examples of abstract online strategy games. In this type of strategies there is usually no connections with the reality, that’s why they are called abstract games.

Another sub-genre is military online strategy games. Nowadays these games give an opportunity of first-person playing. Logical thinking is very important in this sub-genre. Examples of military sub-genre strategy games are Age of War, Territory War or Fall of Rome. These MMORPG’s are quite popular.

Of course, one of the most popular sub-genres of online strategies is the simulation. As it is clear, these games basically attract people with their high quality of life simulation. These online strategies are usually divided into tasks. The player has to complete all of them and pass the game. Examples of these games – Abalone and, of course, such a popular game as Lemonade Tycoon.

Currently, when all the well-known games are providing opportunities of multi-playing, online role playing games are gaining every day growing popularity. Communication, interesting tasks to complete and, of course, ability to use strategic thinking skills – all these features are attracting players from all over the world.