Mobile Games in Spain

While 38% of Spain’s 44 million residents have access to the internet via fixed line, Spain also has one of Europe’s largest mobile communications markets in Europe, with current statistics showing 109% penetration.

Couple that with Spain’s love of skill games and their propensity to gamble (again one of the largest gambling markets in Europe, with some 30 billion euros spent on gambling in 2006 according to national statistics) you can see the potential for the games market and in particular the future growth potential in the mobile gaming market.

The majority of Spain’s broadband users could only access around 1mb/s in 2006 and for many the average speed was much less. This is due to the lack of investment and renewal of fixed line technology. Telefonica who own most of the fixed lines and who lease them to service providers like Ya.com or Spantel, have failed to invest in fixed line technology, and the nature of their telephone lines has been the common reason why many have only been able to receive low bandwidth.

Many of Spain’s residents who live outside main towns or cities also fail to receive high speeds (indeed many even fail to obtain adsl at all) as the distance from the central exchange point causes attenuation on lines. Without investment in repeaters or exchange points, residents are now turning to internet access via mobile phones or USB modems as a faster and more reliable way of connecting to search the internet or play games.

Together with Vodafone (one of the three main operators of mobile communications in Spain) and Nortel, recently investing heavily in 3.6 megabit 3G communications technology for Spain, users are now able to access speeds averaging around 2mb/s, faster than the average fixed line bandwidth speeds in other major European countries.

The higher speeds allow greater variation in services, and one of the major services provided to mobile users is online gaming.

Nokia NGage, who recently undertook a survey of mobile gamers in Europe, state that 77% of Spanish subscribes play games on their mobile at least once per week, with some 14% at least once every day.

64% of mobile users in Spain play games on the move, more so than at home which is only 50%. Multiplayer gaming is becoming more popular with 17% currently accessing multi-player games each week and averaging 28 minutes sessions.

Silicon Seeds (an online mobile games site) also claim that Spain is the second biggest market in Europe for downloading mobile games.

Movilenio’s Ludo was the best-selling mobile game for Vodafone Spain in December 2005, and was featured on the Vodafone Live portal for weeks.

Bingo is another multi-player game which is proving popular in Spain, though while growth in registrations in particularly fast, actual cash play is proving much more difficult to accomplish as it seems the Spanish much prefer free-play games. Perhaps this is also due to Spain’s lack of confidence in providing credit card details over the internet or over the air. However, it is not thought to be too long before bingo will be offered over the air to mobile subscribers as e-gaming magazine report recent further development of mobile bingo and casino games from some of the big mobile gaming development companies.

So while countries like the UK and Sweden continue the fastest growth of bandwidth capabilities together with online bingo gaming offerings, the future for online bingo in Spain is certainly more mobile.

Benefits of Mobile Gaming

So why is mobile gaming so popular? Is it the simplistic yet addictive nature of the games? Or is it the fact that nowadays the games look just as good as console games and are just as in depth and even multiplayer? Is it the ease factor? Or maybe it’s the price. There are a lot of factors that are appealing about mobile gaming.

Price: This may be the obvious answer to lead the pack. Games for your phone or tablet are in many cases free, or 1/10th the cost of a console game. The average Xbox or PlayStation game costs approximately $50. This is a far cry from the.99 cents you just spent to play a game that you can take with you anywhere.

The sting of picking out the wrong game hurts a lot more when you spent $50 on it and can’t return it. Or, if you get the game home and beat it within a matter of an hour or so and you’re left saying, now what? The value is simply much better in the mobile space.

Traction: Another “no kidding” response. There are just many more smart phones and tablets in peoples hands. Smart phones number in the hundreds of millions world wide which grossly dwarfs the number of households with gaming consoles.

A phone is a necessity and as of late, that phone of choice is a smartphone. Whether it be Android, Windows Phone, Blackberry, or iOS, there are a slew of games for each. You will also find most of the games you can get on your Xbox or PlayStation you can now get on your Android or iOS devices. Madden anyone?

Form Factor: Your phone is always with you, in your pocket, in your purse, a game is never farther away than your fingertips. Nothing beats being able to pull out the phone and kill some zombies while waiting to see your doctor.

Smartphones and tablets are portable and easily handled. This makes a winning combination in the gaming space.

What’s next?: Look towards NVidia’s Shield or the Ouya gaming system. Android is taking the lead on revolutionizing the way games are played. The games you already own on your phone or tablet can be played on NVidia’s Shield, which is a 5″inch touch screen attached to a controller. Same goes for the Ouya, which is more in the vein of a console with a controller, but is connected to your Google Play account and you play Android games on your big screen television.

These two items will be big sellers around Christmas time. The games and mobile devices are simply much cheaper and more accessible to the masses.

The beauty of these types of devices lies in the redundancy. The games you purchase on your NVidia Shield or Ouya, are able to be played on your smart phone or tablet as well.

The mobile gaming industry shows no signs of slowing down and it is evolving at an exciting clip!

Mobile Gaming – The New Generation of Gambling?

A new generation of technology has emerged which is threatening the superiority of the online casino marketplace. In days gone by the only way someone could have a flutter was by going down to their local casino, then came the internet and along with that came online gambling online casinos. With online casinos cropping up all over the place and now with the emergence of mobile technology and 3G even online casinos could become a thing of the past!

Every technology eventually becomes redundant but who would have thought that mobile technology would come back as such a force after the flop of WAP. Well it has and its here to stay and online casinos are launching mobile casinos faster than you can say mobile gambling, thanks to the likes of the Apples iPhone, Nokia’s N96 and a host of other mobiles that use 3G and Java technology.

As society adopt this new and vast technology more and more applications and functionality are added frequently to which means it is improving by the day. Mobile gambling is the latest craze and is powered by an advanced remote gaming system which will no doubt give rise to the gambling industry as players wont even need to be at a computer to play their favourite game. The easily installed software linked with the Internet casinos and interactive television, allows the user to have a first class gaming experience any where and any point in time. This software can be easily installed on any wireless devices for later use giving gamblers the luxury of their favourite casino in their pocket. Mobile gaming is now regarded within the industry to be the next leading edge in casino-style gambling.

Net Entertainment, a company based in Stockholm is leading the way in terms of the mobile gaming revolution and as a major developer of casino software. Net Entertainment began manufacturing games for handsets for the early Nokia and Ericsson mobiles. In early 2000 the initial games were functioning commercially via WAP (wireless application protocol interface) which was extremely slow and sluggish plus the graphics and the resolution of the game play was poor and resulted in a deprived demand for the gaming format which damaged and decreased the market value.

With the advanced technology and enlarged globalization, the curiosity for mobile gaming improved and with that came superior usability, the enhanced Java Technology as well as 3G which has revolutionised the way in which people now use their handsets as they are now multifunctional hand held multimedia devices.

The majority of the current crop of mobile phones are powered by either Java technology or 3G which makes mobile gaming trouble-free enough to utilize and engage people in recreation. The graphics, gameplay, functionality and overall experience more than rivals that given when playing online so in the near future we could see a vast amount of people move away from what we now know as traditional online gaming and instead use their private handheld mobile phones.